Product Marketing · AI Implementation · B2B Aviation

Tomás Raffo

Marketing & Sales Director·B2B & B2C·MBA

I design and ship the systems that use AI to generate revenue. Over the past few years I moved from a classic commercial role to building marketing and sales infrastructure with AI end to end: automation, CRM, agents, asset generation, and visibility strategy inside AI models.

Valencia, Spain · open to EU and remote tomas.raffo97@gmail.com
Tomás Raffo, Marketing and Sales Director in B2B aviation
AI systems in production
4x
Client portfolio grown
2.4x
Managed MRR
72/100
AI visibility, from 0 in 4 months
85%
Less asset production time
150+
Automations & integrations
25+
Landing pages shipped
Selected work

AI and automation, shipped to production

I design systems that move the pipelines that turn leads into customers, along with invoices and content. Each one shown in its real status.

Conector de CRM a facturación, flujo de automatización
In production

CRM to invoicing connector

n8n · GHL · FacturaDirecta

Turns a CRM pipeline event into an automatically generated draft invoice, with country based VAT exemption logic and VeriFactu tax compliance. Now running live in the client's account.

n8nAPI integrationtax complianceVeriFactu
Built withClaudeClauden8nn8nAir LiftAir LiftFacturaDirectaFacturaDirecta
Cerebro Air, IA local corriendo en un chip
In build

Cerebro Air, local LLM + RAG

Ollama · Open WebUI · Docker

A private, offline AI assistant running quantized models with an embedding model over my own knowledge base, to cut cloud cost and keep retrieval fully self hosted.

OllamaRAGembeddingsDocker
Built withClaudeClaudeOllamaOllamaDockerDockerOpen WebUIOpen WebUIRaspberry PiRaspberry Pi
Base de conocimiento SKILL.md alimentando skills
Live

Knowledge base + agentic skills

Retrieval · custom skills

A structured, retrieval ready knowledge base connected to Claude, plus custom skills that run modular inbound marketing intelligence, SEO, GEO, content and conversion, from a single living source of truth.

agentic workflowsGEOknowledge base
Built withClaudeClaudeAir LiftAir LiftGoogle DriveGoogle Drive
Outreach a LinkedIn con Claude en Chrome
Live

LinkedIn to CRM outreach

Automation · pipeline

Finds aviation decision makers by role, tracks connection acceptances, and syncs qualified contacts into the CRM with the correct product tag, feeding the sales pipeline automatically.

automationGHLlead gen
Built withClaudeClaudeLinkedInLinkedInAir LiftAir Lift
De Kart a la Cima, juego de carrera de piloto de F1
Side project

De Kart a la Cima

Interactive game · built with AI

An interactive racing career game, from karting to the top, built with AI. Pick your path, manage your career, and climb from the lower categories to the pinnacle of motorsport.

GameInteractiveBuilt with AI
Built withClaudeClaudeHTML5HTML5JavaScriptJavaScript
Play the game
Expertise

Professional experience

7+ years of expertise in B2B and B2C marketing, 4+ in AI implementation, and deep knowledge of international markets including aviation, pharma and construction. Full history on LinkedIn.

06/2025 · Now
Marketing & Sales Director
Air Trending · Valencia
Own positioning, go-to-market and demand generation for Air Lift, a B2B aviation SaaS. Closed every client acquired during my tenure and grew managed MRR 2.4x.
03/2024 · 03/2025
City Marketing Manager
Oppizi · Valencia
Led a distributed field team of 16 across 4 cities. Lifted Valencia conversion 56% while cutting print costs 22%.
01/2023 · 12/2023
Digital Marketing Specialist
MSD Animal Health · Argentina & Chile
Go-to-market for the Companion Animal portfolio in a regulated multinational. Grew leads 30% and lifted flagship product sales 4%.
10/2020 · 01/2023
Design & Digital Marketing Analyst
Laboratorios Bernabó · Buenos Aires
Built product websites and e-commerce, and grew Instagram audiences by 175% and 900% across two brands.
Instruments

Capabilities

Product Marketing & GTM

Positioning, messaging, value propositions, product launches, sales enablement, competitive and market analysis.

Automation & Systems

n8n, GHL, API integrations, workflow automation, CRM implementation, invoicing and onboarding flows.

Applied AI

Generative AI, LLM prompting, RAG, local models, agentic skills, GEO and AI visibility strategy.

Demand Gen & Analytics

Lead generation, funnels, MQL management, Looker Studio, Google Analytics, Power BI, data driven reporting.

Team Leadership

Leading and scaling distributed, remote teams across multiple cities and cultures, keeping execution consistent.

Stakeholder & Communication

Cross-functional collaboration, executive communication and consultative B2B selling in complex environments.

References

What people say

His professional skills, organisational abilities and data analysis expertise make him exceptionally qualified for management roles. Tomás consistently approaches changes and challenges with positivity.

Alberto GranzoHead of Operations · Oppizi

Metódico, organizado, curioso y creativo. Toma sus asignaciones con gran responsabilidad y pone pasión en todo lo que hace, integrándose fácilmente a cualquier equipo y aportando desde el día uno.

Walter ComasDirector de Unidad de Negocios · MSD Salud Animal

Ha demostrado una gran capacidad para llevar a cabo tareas de alta exigencia técnica, con éxito y reconocimiento tanto de sus pares como de sus superiores. Gran inteligencia emocional y comunicación.

Nicolás ErezumaFlight Instruction & Ops Engineering Chief
Tomás Raffo Let's talk?

Shall we start building together?

If you are hiring for AI implementation, AI enablement, Product Marketing or Marketing Operations, and you want someone who ships working systems and not just slides, that is exactly what I do.

Prefer email?